Division
Switch in 14 days
Early accessYour AI care team
Early accessSmall signs, caught early
Ask, and it does the restLooking for a CareLineLive alternative?
Aim is AI-native: one app, built from scratch, with AI agents for care plans, carers' notes, enquiries, recruitment, HR and finance. Care, rotas, eMAR, invoices and payroll sit in the same system.
Aim Care Manager from £15 per staff / month + VAT · Facts checked 28 October 2026
Aim is AI-native home care software, built from scratch as one app for UK agencies. Its AI drafts care plans, rewrites carers' notes in any language, answers calls and messages 24/7 and screens applicants. Aim Care Manager is £15 + VAT and Aim Business Suite £20 + VAT per active staff member a month. Agencies moving from CareLineLive get a managed switch: our team moves your data in under 14 days. CareLineLive charges per carer per month (£8.10, £19.70 or £45.00 + VAT, depending on plan), with a minimum fee of £120 + VAT a month.
This page is written by Aim. Facts about CareLineLive come from CareLineLive's own website and public lists, checked on 28 October 2026. Prices and features change, so check carelinelive.com for the latest. CareLineLive is a trademark of its owner; Aim is not affiliated with CareLineLive.
AI-native, not AI-added.
Aim was built from scratch around AI: one app and one record for care, rotas, finance, HR and growth. Its agents work inside that system, on the same data your team uses, so nothing is typed twice. You decide what each one can change, and every action is logged.
Type it or say it: creates clients, drafts plans, builds schedules, sends messages and pulls reports, and asks before saving.
Assessment to a care plan in under 30 minutes, built on the CQC assessment framework, for your senior to sign.
Carers write notes in their own language; Aim turns them into clear, audit-ready records.
Answers every call 24/7, captures needs and funding, books assessments and sends you the summary.
Replies instantly to SMS, WhatsApp, web chat, Facebook and Instagram messages.
Chats with visitors on your website and turns them into care enquiries.
Answers every care enquiry, day or night, captures needs and funding, and books assessments.
Screens applicants, books interviews and sends onboarding packs, around the clock.
Keeps every carer compliant: right to work, DBS, training and expiries.
Checks every invoice and payslip against scheduled and actual visits before you approve.
Finds cover, fills gaps and keeps rounds efficient, matching skills and continuity.
Audits care records against the CQC assessment framework and flags what needs action.
CareLineLive's website, checked on 28 October 2026, doesn't state any AI agents or tools. Sources are in the table below.
Aim and CareLineLive at a Glance
Aim facts come from Aim's own pricing and product pages. CareLineLive facts come from CareLineLive's website, as of 28 October 2026. The numbers point to the sources below. "Not stated on their website" means we did not find it on the pages we checked, not that CareLineLive doesn't offer it.
| As of 28 October 2026 | Aim | CareLineLive |
|---|---|---|
| AI agents and tools built in | Built from scratch around AI, in one app. On both plans: Aim Assist, AI care plans and Aim Rewrite for carers' notes in any language. On Aim Business Suite: 24/7 Voice AI receptionist, Conversation AI, Website Agent, Care Enquiry Agent and Recruitment Agent. In early access: HR, Finance, Rota and Care Audit Agents. | No AI agents stated on their website |
| Published price | Aim Care Manager: £15 + VAT. Aim Business Suite: £20 + VAT. Aim Enterprise: custom. Bank and relief staff (under 16 hours a week): £5 + VAT each. | From £120 per month + VAT, which is also the minimum monthly fee. Standard prices per carer per month, excl. VAT: eRoster £8.10; Bring Your Own Device £19.70; Fully managed phones £45.00.1 |
| How it's priced | Per active staff member per month. Active staff means anyone working 16+ hours a week: care workers, nurses and office staff, full or part time. | Per carer per month. A licence is needed for any carer scheduled for more than one hour a week, on weekly averages. Admin and office licences are not charged.1 |
| Minimum, setup and contract | Minimum 10 active staff. Minimum 12-month commitment, with a 30-day satisfaction window. One-off migration fee when switching: £950 + VAT (Standard) or £1,950 + VAT (Full). Annual billing: 12 months for the price of 9. | Minimum fee £120 + VAT a month. Onboarding up to £300 + VAT (three sessions). On-site training £600 + VAT per day. Contracts are 'typically for 12 months'.1 |
| Security certifications | NHS Data Security and Protection Toolkit: Standards Met (2025-26). Cyber Essentials Plus: certified October 2026. ICO registered (ZC041418). Details on Aim's security page. | Check their website |
| Apps (iOS, Android, web) | Runs in your web browser. A phone app for quick checks and forms on the go, and the carer app on iOS and Android. Family app included. | Android: Android smartphones supplied on the fully managed phones plan. On the Bring Your Own Device plan, carers use their own phones. iOS: Not stated on their website. Web: Not stated on their website; it lists a 'Management portal for office and admin staff'.1 |
| Care planning | Yes: AI care plans and reviews, risk assessments | Listed: 'Care planning, incident reporting and compliance tools'2 |
| eMAR | Yes: electronic MAR charts with the NHS dm+d medicines database | Listed: 'Electronic visit records including eMAR'2 |
| Rostering | Yes: Aim Assign auto-rostering | Listed: scheduling, including the eRoster plan1 |
| Carer app | Yes: GPS and QR check-in, works offline | Listed: Carer Companion app1 |
| Family app or portal | Yes: family app, included in both plans | Listed: Care Circle Portal for family and friends, free on all plans1 |
| Invoicing | Yes: invoice runs, rate sheets, funders and split funding | Listed: invoice generation3 |
| Payroll export | Yes: payroll runs and payslips; invoices and payroll exported to your accounting software | Listed: gross payroll generation, with export to accounting software 'such as Xero, Sage, CM2000 and ContrOCC'3 |
| Recruitment and HR | HR, training matrix and holiday pay on both plans. Recruitment, social and ads on Aim Business Suite. | Not stated on their website |
How the Two Pricing Models Work
Aim charges per active staff member per month: £15 + VAT on Aim Care Manager or £20 + VAT on Aim Business Suite. Active staff means anyone working 16 or more hours a week, including care workers, nurses and office staff. Bank and relief staff on under 16 hours a week are £5 + VAT each. Plans start at 10 active staff and have a minimum 12-month commitment. Families don't add to the price.
CareLineLive: CareLineLive charges per carer per month: £8.10 on eRoster, £19.70 on Bring Your Own Device or £45.00 on fully managed phones, all + VAT. Every contract has a minimum fee of £120 + VAT a month. A licence is needed for any carer scheduled for more than one hour a week, and admin and office licences are not charged. Onboarding is up to £300 + VAT.
Because the units differ, the right comparison is a written quote from each supplier for your own team, hours and service users.
What Aim Includes
- Care planning: record the assessment and Aim drafts a care plan built on the CQC CQC assessment framework, for your senior to review and sign. Risk assessments, body maps, MCA, DoLS and consent, and e-signatures with version history.
- eMAR: prescriptions from the NHS dm+d database, electronic MAR charts, stock counts, controlled drugs, PRN protocols, and missed and late dose alerts.
- Rostering: Aim Assign builds the week on real road miles, with continuity, preferences and working-time rules, and saves it as a draft for you to publish.
- Carer app: on iOS and Android, with GPS and QR check-in that works offline, tasks, visit reports and leave requests.
- Finance: invoice runs, payroll runs and payslips, rate sheets, funders, split funding, mileage and expenses, and council export formats.
- Compliance: a full audit trail, roles and permissions, 20+ operational reports and overview dashboards.
- People and HR: right to work and DBS checks, contracts and e-signature, a training matrix and a UK statutory holiday pay engine. Recruitment, social and ads come with Aim Business Suite.
- Aim Assist: type or say what you need. It can create clients, draft plans, build schedules and pull reports, and it asks before saving any change.
- Aim Business Suite: everything in Aim Care Manager, plus a 24/7 Voice AI receptionist, AI sales and marketing managers, referrals and reviews, and websites, forms and funnels.
- Security: NHS Data Security and Protection Toolkit Standards Met (2025-26), Cyber Essentials Plus, and ICO registered. See security.
Aim Agents and Aim Sentinel are in early access. See Aim Care Manager and Aim Business Suite for the full feature lists.
Switching From CareLineLive to Aim
Aim Migrate is fully managed by our team, with the scope agreed before we start. It takes under 14 days: scope agreed on day 1, data moved by day 3, your team trained by day 10, and live on Aim by day 14. CareLineLive is one of the systems named on our migration list.
- Standard migration, £950 + VAT: client and staff details, care plans and risk assessments, medications, visit schedules, templates and tasks, client contracts, carer pay rates, and company details and logo.
- Full migration, £1,950 + VAT: everything in Standard, plus all document uploads, HR setup, up to 12 months of history, visit report logs, medication records, and a free office visit on request.
Switching from another UK care system? Annual plans get 3 months free. Plans have a minimum 12-month commitment, with a 30-day satisfaction window on monthly and annual plans.
For a step-by-step plan, read How to Switch Home Care Software Without Disrupting Care, or see setup and migration pricing.
Sources
[1] CareLineLive pricing page: https://carelinelive.com/pricing/, checked 28 October 2026.
[2] CareLineLive home page: https://carelinelive.com/, checked 28 October 2026.
[3] CareLineLive payroll and invoicing page: https://carelinelive.com/our-solution/payroll-invoicing/, checked 28 October 2026.
Aim: Pricing, Aim Care Manager, Aim Business Suite, Security and the home page, checked 28 October 2026.
This page is written by Aim. Facts about CareLineLive come from CareLineLive's own website and public lists, checked on 28 October 2026. Prices and features change, so check carelinelive.com for the latest. CareLineLive is a trademark of its owner; Aim is not affiliated with CareLineLive.
Questions about switching from CareLineLive
Can Aim Import Our Data From CareLineLive?
Yes. CareLineLive is one of the systems our team migrates from. We move your clients, staff, care plans, medications, schedules and more as a managed switch that takes under 14 days, with the scope agreed before we start. Standard migration is £950 + VAT and Full migration £1,950 + VAT.
How Does Aim's Pricing Compare to CareLineLive's?
They use different pricing units, so the prices can't be compared directly. Aim charges a fixed price per active staff member a month, counting care workers, nurses and office staff on 16+ hours a week: £15 + VAT on Aim Care Manager or £20 + VAT on Aim Business Suite, with a minimum of 10 active staff. CareLineLive charges per carer per month: £8.10 on eRoster, £19.70 on Bring Your Own Device or £45.00 on fully managed phones, all + VAT. Every contract has a minimum fee of £120 + VAT a month. A licence is needed for any carer scheduled for more than one hour a week, and admin and office licences are not charged. Onboarding is up to £300 + VAT. Ask each supplier for a written quote for your own team.
What Does Aim Cost?
Aim Care Manager is £15 + VAT and Aim Business Suite £20 + VAT per active staff member a month, with a minimum of 10 active staff. Bank and relief staff on under 16 hours a week are £5 + VAT each. Plans have a minimum 12-month commitment with a 30-day satisfaction window. Pay annually and you get 12 months for the price of 9. Switching from another system has a one-off migration fee of £950 + VAT (Standard) or £1,950 + VAT (Full).
How Long Does Switching Take?
Under 14 days, and our team does the work: scope agreed on day 1, data moved by day 3, your team trained by day 10, and live on Aim by day 14. Switching from another UK care system? Annual plans get 3 months free.
More comparisons
on your agency's data.A 45-minute demo, built around your questions.
Book a demo
AI-native. Agentic. Built for UK care.