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Aim is AI-native: one app, built from scratch, with AI agents for care plans, carers' notes, enquiries, recruitment, HR and finance. Care, rotas, eMAR, invoices and payroll sit in the same system.
Aim Care Manager from £15 per staff / month + VAT · Facts checked 28 October 2026
Aim is AI-native home care software, built from scratch as one app for UK agencies. Its AI drafts care plans, rewrites carers' notes in any language, answers calls and messages 24/7 and screens applicants. Aim Care Manager is £15 + VAT and Aim Business Suite £20 + VAT per active staff member a month. Agencies moving from Birdie get a managed switch: our team moves your data in under 14 days. Birdie's pricing starts from £200 per month (excl. VAT), and it says each plan's monthly cost is based on the hours of care you schedule.
This page is written by Aim. Facts about Birdie come from Birdie's own website and public lists, checked on 28 October 2026. Prices and features change, so check birdie.care for the latest. Birdie is a trademark of its owner; Aim is not affiliated with Birdie.
AI-native, not AI-added.
Aim was built from scratch around AI: one app and one record for care, rotas, finance, HR and growth. Its agents work inside that system, on the same data your team uses, so nothing is typed twice. You decide what each one can change, and every action is logged.
Type it or say it: creates clients, drafts plans, builds schedules, sends messages and pulls reports, and asks before saving.
Assessment to a care plan in under 30 minutes, built on the CQC assessment framework, for your senior to sign.
Carers write notes in their own language; Aim turns them into clear, audit-ready records.
Answers every call 24/7, captures needs and funding, books assessments and sends you the summary.
Replies instantly to SMS, WhatsApp, web chat, Facebook and Instagram messages.
Chats with visitors on your website and turns them into care enquiries.
Answers every care enquiry, day or night, captures needs and funding, and books assessments.
Screens applicants, books interviews and sends onboarding packs, around the clock.
Keeps every carer compliant: right to work, DBS, training and expiries.
Checks every invoice and payslip against scheduled and actual visits before you approve.
Finds cover, fills gaps and keeps rounds efficient, matching skills and continuity.
Audits care records against the CQC assessment framework and flags what needs action.
Birdie's own AI, as stated on its website on 28 October 2026: SmartPlans, 'Birdie's AI tool' that 'turns client talks into care plans', charged per recording hour. Sources are in the table below.
Aim and Birdie at a Glance
Aim facts come from Aim's own pricing and product pages. Birdie facts come from Birdie's website, as of 28 October 2026. The numbers point to the sources below. "Not stated on their website" means we did not find it on the pages we checked, not that Birdie doesn't offer it.
| As of 28 October 2026 | Aim | Birdie |
|---|---|---|
| AI agents and tools built in | Built from scratch around AI, in one app. On both plans: Aim Assist, AI care plans and Aim Rewrite for carers' notes in any language. On Aim Business Suite: 24/7 Voice AI receptionist, Conversation AI, Website Agent, Care Enquiry Agent and Recruitment Agent. In early access: HR, Finance, Rota and Care Audit Agents. | Listed: SmartPlans, 'Birdie's AI tool' that 'turns client talks into care plans', charged per recording hour1 |
| Published price | Aim Care Manager: £15 + VAT. Aim Business Suite: £20 + VAT. Aim Enterprise: custom. Bank and relief staff (under 16 hours a week): £5 + VAT each. | From £200 per month (excl. VAT). Prices for the Starter, Core, Advanced and Plus plans are not published: price on request. SmartPlans (AI) is charged separately: £3.50 per recording hour, billed monthly, with 3 hours free; or from £2.75 per recording hour on a monthly commitment. VAT on SmartPlans not stated.1 |
| How it's priced | Per active staff member per month. Active staff means anyone working 16+ hours a week: care workers, nurses and office staff, full or part time. | Per month. Birdie says each plan's monthly cost is 'based on the number of hours of care you schedule'.1 |
| Minimum, setup and contract | Minimum 10 active staff. Minimum 12-month commitment, with a 30-day satisfaction window. One-off migration fee when switching: £950 + VAT (Standard) or £1,950 + VAT (Full). Annual billing: 12 months for the price of 9. | Not stated on their website1 |
| Security certifications | NHS Data Security and Protection Toolkit: Standards Met (2025-26). Cyber Essentials Plus: certified October 2026. ICO registered (ZC041418). Details on Aim's security page. | Check their website |
| Apps (iOS, Android, web) | Runs in your web browser. A phone app for quick checks and forms on the go, and the carer app on iOS and Android. Family app included. | Links to its app on the App Store and Google Play. Agency Hub is described as a 'secure, web-based application'.2 |
| Care planning | Yes: AI care plans and reviews, risk assessments | Listed: 'Digital care assessments and plans'1 |
| eMAR | Yes: electronic MAR charts with the NHS dm+d medicines database | Listed: 'eMAR (medication management)'1 |
| Rostering | Yes: Aim Assign auto-rostering | Listed: 'Templated drag-and-drop rostering'1 |
| Carer app | Yes: GPS and QR check-in, works offline | Listed: Carer App, included for every customer1 |
| Family app or portal | Yes: family app, included in both plans | Listed: Family App, included for every customer1 |
| Invoicing | Yes: invoice runs, rate sheets, funders and split funding | Listed: invoice generation; multi-payer invoicing from the Core plan1 |
| Payroll export | Yes: payroll runs and payslips; invoices and payroll exported to your accounting software | Listed: pay run generation, with the data to import into accounting tools1 |
| Recruitment and HR | HR, training matrix and holiday pay on both plans. Recruitment, social and ads on Aim Business Suite. | Not stated on their website. The pricing page lists onboarding and training document storage, and skills and training records.1 |
How the Two Pricing Models Work
Aim charges per active staff member per month: £15 + VAT on Aim Care Manager or £20 + VAT on Aim Business Suite. Active staff means anyone working 16 or more hours a week, including care workers, nurses and office staff. Bank and relief staff on under 16 hours a week are £5 + VAT each. Plans start at 10 active staff and have a minimum 12-month commitment. Families don't add to the price.
Birdie: Birdie publishes a starting price of £200 per month (excl. VAT). It says each plan's monthly cost is based on the number of hours of care you schedule, and individual plan prices are on request. Its AI care planning tool, SmartPlans, is charged per recording hour.
Because the units differ, the right comparison is a written quote from each supplier for your own team, hours and service users.
What Aim Includes
- Care planning: record the assessment and Aim drafts a care plan built on the CQC CQC assessment framework, for your senior to review and sign. Risk assessments, body maps, MCA, DoLS and consent, and e-signatures with version history.
- eMAR: prescriptions from the NHS dm+d database, electronic MAR charts, stock counts, controlled drugs, PRN protocols, and missed and late dose alerts.
- Rostering: Aim Assign builds the week on real road miles, with continuity, preferences and working-time rules, and saves it as a draft for you to publish.
- Carer app: on iOS and Android, with GPS and QR check-in that works offline, tasks, visit reports and leave requests.
- Finance: invoice runs, payroll runs and payslips, rate sheets, funders, split funding, mileage and expenses, and council export formats.
- Compliance: a full audit trail, roles and permissions, 20+ operational reports and overview dashboards.
- People and HR: right to work and DBS checks, contracts and e-signature, a training matrix and a UK statutory holiday pay engine. Recruitment, social and ads come with Aim Business Suite.
- Aim Assist: type or say what you need. It can create clients, draft plans, build schedules and pull reports, and it asks before saving any change.
- Aim Business Suite: everything in Aim Care Manager, plus a 24/7 Voice AI receptionist, AI sales and marketing managers, referrals and reviews, and websites, forms and funnels.
- Security: NHS Data Security and Protection Toolkit Standards Met (2025-26), Cyber Essentials Plus, and ICO registered. See security.
Aim Agents and Aim Sentinel are in early access. See Aim Care Manager and Aim Business Suite for the full feature lists.
Switching From Birdie to Aim
Aim Migrate is fully managed by our team, with the scope agreed before we start. It takes under 14 days: scope agreed on day 1, data moved by day 3, your team trained by day 10, and live on Aim by day 14. Birdie is one of the systems named on our migration list.
- Standard migration, £950 + VAT: client and staff details, care plans and risk assessments, medications, visit schedules, templates and tasks, client contracts, carer pay rates, and company details and logo.
- Full migration, £1,950 + VAT: everything in Standard, plus all document uploads, HR setup, up to 12 months of history, visit report logs, medication records, and a free office visit on request.
Switching from another UK care system? Annual plans get 3 months free. Plans have a minimum 12-month commitment, with a 30-day satisfaction window on monthly and annual plans.
For a step-by-step plan, read How to Switch Home Care Software Without Disrupting Care, or see setup and migration pricing.
Sources
[1] Birdie pricing page: https://www.birdie.care/pricing, checked 28 October 2026.
[2] Birdie home page: https://www.birdie.care/, checked 28 October 2026.
Aim: Pricing, Aim Care Manager, Aim Business Suite, Security and the home page, checked 28 October 2026.
This page is written by Aim. Facts about Birdie come from Birdie's own website and public lists, checked on 28 October 2026. Prices and features change, so check birdie.care for the latest. Birdie is a trademark of its owner; Aim is not affiliated with Birdie.
Questions about switching from Birdie
Can Aim Import Our Data From Birdie?
Yes. Birdie is one of the systems our team migrates from. We move your clients, staff, care plans, medications, schedules and more as a managed switch that takes under 14 days, with the scope agreed before we start. Standard migration is £950 + VAT and Full migration £1,950 + VAT.
How Does Aim's Pricing Compare to Birdie's?
They use different pricing units, so the prices can't be compared directly. Aim charges a fixed price per active staff member a month, counting care workers, nurses and office staff on 16+ hours a week: £15 + VAT on Aim Care Manager or £20 + VAT on Aim Business Suite, with a minimum of 10 active staff. Birdie publishes a starting price of £200 per month (excl. VAT). It says each plan's monthly cost is based on the number of hours of care you schedule, and individual plan prices are on request. Its AI care planning tool, SmartPlans, is charged per recording hour. Ask each supplier for a written quote for your own team.
What Does Aim Cost?
Aim Care Manager is £15 + VAT and Aim Business Suite £20 + VAT per active staff member a month, with a minimum of 10 active staff. Bank and relief staff on under 16 hours a week are £5 + VAT each. Plans have a minimum 12-month commitment with a 30-day satisfaction window. Pay annually and you get 12 months for the price of 9. Switching from another system has a one-off migration fee of £950 + VAT (Standard) or £1,950 + VAT (Full).
How Long Does Switching Take?
Under 14 days, and our team does the work: scope agreed on day 1, data moved by day 3, your team trained by day 10, and live on Aim by day 14. Switching from another UK care system? Annual plans get 3 months free.
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