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Ask, and it does the restQuestions buyers ask, answered straight.
Before you choose care software, ask hard questions. These are our answers on NHS assurance, security certificates, references, what the AI is allowed to do, contract length and getting your data out. Where the answer is no, we say no.
Aim is the trading name of AIM Automations Ltd · Last updated 11 November 2026
- Aim is a UK software company (AIM Automations Ltd, Companies House number 16579415) that makes AI home care software for care agencies. It is not a care provider.
- Aim holds Cyber Essentials Plus, NHS Data Security and Protection Toolkit Standards Met and ICO registration. It is not ISO 27001 certified, and it is not on the NHS Assured Solutions list.
- Everything the AI writes for the care record is a draft until a member of your staff approves it, and every agent action is logged.
- The contract has a 12-month minimum term and needs 90 days' written notice. When you leave, you can export your data.
- On request, we introduce you to UK home care agencies that use Aim.
Which Certifications Does Aim Hold?
Three, and each one can be checked on a public register. Two things buyers often ask about are not held, and they are listed here too.
- Certified
Cyber Essentials PlusCertified for 2026-27 for the whole organisation, including independent technical testing.
Verify: Aim's certificate on the IASME registry - Standards Met
NHS Data Security and Protection ToolkitStandards Met for 2025-26 (version 8), ODS code M5K8Q, valid to 30 June 2027.
Verify: search for M5K8Q on the NHS DSPT organisation search - Registered
ICO RegistrationRegistered with the Information Commissioner's Office under number ZC041418.
Verify: Aim's entry on the ICO register - Completed
NHS DTACThe NHS Digital Technology Assessment Criteria, version 2.0, completed in November 2026.
Source: Aim Security and Data Protection Policy, section 3 - Not certified
ISO 27001Aim is not ISO 27001 certified. Our security controls follow ISO 27001 principles, and our hosting providers hold ISO 27001 certification.
Aim holds Cyber Essentials Plus and NHS DSPT Standards Met instead - Not listed
NHS Assured Solutions ListAim is not on the NHS list of assured Digital Social Care Record suppliers. If your funding depends on an assured supplier, check with your funder before you buy.
Source: NHS Assured Solutions list, checked 11 November 2026
Customer data is hosted in the United Kingdom, in London. The full detail, including every sub-processor, is in our security policy and Data Processing Agreement.
Can We Speak to Agencies That Use Aim?
Yes. Ask on your demo and we will introduce you to UK home care agencies that use Aim.
Two examples you can read today: Alpine Care UK moved to Aim with Aim Migrate and was inspected less than a week later, and Danny Sampson of MyHomecare describes the move of about 180 clients. Both are on our customers page, with messages from other agencies quoted word for word.
Aim also has public review profiles on Trustpilot and G2, where customers post reviews themselves.
What Does the AI Do by Itself, and What Needs Approval?
You decide, agent by agent. Each Aim Agent runs at one of three levels:
The agent recommends, and your team does the work.
The agent prepares the work and waits for someone to approve it.
The agent acts inside the rules and instructions you set.
Whatever the level, everything the AI produces for the care record is a draft until a member of staff approves it, a senior signs every care plan, and every action lands in the activity log. AI can be switched off by role, by user or for the whole account, and Aim works fully without it.
Customer data is never used to train, fine-tune or evaluate any AI model. AI features run through the commercial APIs of OpenAI and Anthropic only, never consumer products.
How Much of the Admin Does Aim Automate?
Aim puts AI on the routine office work in each part of the agency. This is what each part does:
- Aim Assist. Type it or say it. Aim Assist creates clients, drafts plans, builds schedules, sends messages and pulls reports, and asks before saving.
- AI care plans. From assessment to a draft care plan in under 30 minutes, for your senior to check and sign.
- Aim Assign. The rostering engine plans the week's visits and saves them as a draft for you to check and publish.
- Aim Rewrite. Carers write notes in their own language, and Aim turns them into clear, audit-ready records.
- Voice AI Receptionist. On Aim Business Suite, it answers every call, captures needs and funding, and books assessments.
Aim Assist and AI care plans are included in both plans. Aim Agents add six specialist agents, open to approved partners:
- Rota Agent. Finds cover, fills gaps and keeps rounds efficient.
- Care Audit Agent. Audits care records against the CQC framework: notes, MAR charts and incidents.
- Finance Agent. Checks invoices and payslips before you approve them.
- HR Agent. Tracks right to work, DBS, training and expiry dates.
- Recruitment Agent. Posts job ads, screens applicants, books interviews and sends onboarding packs.
- Sales Agent. Answers enquiries by call, chat and email, and books assessments.
How Long Is the Contract, and How Do We Leave?
Minimum term, paid monthly or for the year upfront.
Written notice to cancel, sent by email.
Cooling-off for new customers: 14 on a monthly plan, 30 on an annual plan.
A cancellation cannot take effect before the end of the 12-month minimum term. Paying for the year upfront gives 12 months for the price of 9.
When the agreement ends:
You keep read-only access to export your data.
Ask in writing in those 30 days and we send a standard export in CSV, and PDF where it applies, at no extra charge, as long as fees due have been paid.
We keep your data in a secured archive for 6 months, then delete it, and confirm in writing on request.
Source: Aim Terms of Service, sections 3, 12 and 28.
Buyer questions, in one line each
Is Aim on the NHS Assured Solutions List?
No, not yet. Aim is not on the NHS list of assured Digital Social Care Record suppliers. Aim does hold NHS Data Security and Protection Toolkit Standards Met and Cyber Essentials Plus, and completed the NHS Digital Technology Assessment Criteria in November 2026. If your funding depends on an assured supplier, check with your funder before you buy.
Is Aim Cyber Essentials Plus Certified?
Yes. Aim is Cyber Essentials Plus certified for 2026-27 for the whole organisation, including independent technical testing. You can verify the certificate on the IASME registry.
Is Aim ISO 27001 Certified?
No. Aim is not ISO 27001 certified. Our security controls follow ISO 27001 principles, and our hosting providers hold ISO 27001 certification. Aim holds Cyber Essentials Plus and NHS Data Security and Protection Toolkit Standards Met.
Does Aim Meet the NHS Data Security and Protection Toolkit?
Yes. Aim is Standards Met for 2025-26 (version 8) under ODS code M5K8Q, valid to 30 June 2027.
Can We Speak to Agencies That Use Aim?
Yes. Ask on your demo and we will introduce you to UK home care agencies that use Aim. Named customer stories are on our customers page.
Which Agent Actions Are Automatic and Which Need Approval?
You set each Aim Agent to one of three levels: only suggest, ask first, or act within the rules you set. Everything the AI produces for the care record is a draft until a member of staff approves it, and every action is logged.
How Much of the Admin Does Aim Automate?
Aim Assist creates clients, drafts plans, builds schedules and pulls reports. AI care plans go from assessment to draft in under 30 minutes, Aim Assign plans the week's rota, and Aim Rewrite tidies care notes. Six Aim Agents cover rotas, care audits, finance, HR, recruitment and enquiries. A person approves the result.
How Long Is the Aim Contract?
The minimum term is 12 months, paid monthly or for the year upfront. Cancelling needs 90 days' written notice by email, and a cancellation cannot take effect before the end of the minimum term.
How Do We Get Our Data Out If We Leave?
You keep read-only access for 30 days after the agreement ends to export your data. On written request in that time, Aim also sends a standard export in CSV, and PDF where it applies, at no extra charge. Data is then kept in a secured archive for a further 6 months before deletion.
Where Is Our Data Stored?
In the United Kingdom. Aim hosts production systems and customer care data in London. Where a sub-processor handles limited data outside the UK, the transfer is covered by UK transfer safeguards, and every sub-processor is listed in our security policy.
Is Our Data Used to Train AI?
No. Customer data is never used to train, fine-tune or evaluate any AI model, Aim's or a provider's.
Is Aim a Care Provider?
No. Aim is a UK software company, the trading name of AIM Automations Ltd (Companies House number 16579415), at weaim.io. It makes software for home care agencies and does not deliver care. It is not connected to care agencies with a similar name.
What Does Aim Cost?
Aim Care Manager is £15 + VAT a month per active staff member, and Aim Business Suite is £20 + VAT. Plans start at 10 active staff. Bank and relief staff under 16 hours a week are £5 + VAT a month.
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